How InvestorBootz Freed 30% of COO Time and Cut Accounting Costs by 61% with Flexscale

“Once she came online, I could be the COO again, not the AR manager. It probably freed up 25 or 30% of my time each day, which allowed me to focus on operations and strategy instead of AP and AR.” — Pete Hoelscher, COO, InvestorBootz

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Company Background

InvestorBootz is a fast-growing real estate services company that connects investors with “boots on the ground” across all 50 states. With a network of 320,000 contractors, they handle everything from property photos and lockbox placements to notarizations and garage cleanouts — often turning requests around in under 24 hours.

Founded in 2020 by Steve Cohen, InvestorBootz helps investors confidently buy, sell, and manage properties nationwide without having to be physically present. COO Pete Hoelscher joined in late 2023 to help scale operations and bring structure to a rapidly growing team.

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Challenge

By early 2024, InvestorBootz was scaling quickly — but growth exposed critical gaps in their internal operations:‍

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Financial Operations Strain

‍Accounts Payable (AP) was delayed and error-prone, risking vendor relationships. Accounts Receivable (AR) needed tighter management during a platform migration. Previous accounting support left inaccuracies that required cleanup and restatement.

Lack of Structure & SOPs‍

As a young company, processes for bookkeeping, reporting, and financial controls were inconsistent or missing altogether. Pete described it as reaching their “capacity and domain” — they had maxed out what the team could do without professional financial expertise.

Leadership Bottleneck‍

Without an accounting hire, Pete himself was spending up to 30% of his time managing AR and AP tasks — time that should have been focused on operations and scaling.

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“We needed someone who could come in, solidify what we were doing, and then take us past that.”‍

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In short: InvestorBootz needed skilled, affordable talent who could wear multiple hats, build structure, and free leadership to focus on growth.

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Solution

Flexscale partnered with InvestorBootz to provide vetted international professionals who could take ownership of critical functions.

First Hire: Senior Accounting Professional‍

This first hire brought immediate control to AP/AR, ensuring vendors were paid on time and clients billed accurately. She cleaned up past inaccuracies and implemented processes for monthly P&L and cash flow reporting. She also played a hybrid role: bookkeeper, accountant, and process builder.

Clear Hiring Process‍

Flexscale provided resumes tailored to InvestorBootz’s needs, making it easy for Pete to quickly narrow down to 3–4 candidates. Interviews focused not just on technical skills, but on adaptability and cultural fit for a startup environment.

“What stood out was how clear and easy the process was. The resumes let me quickly sort yes/no, and interviews helped me see who could thrive in our environment.”

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Structured Onboarding‍

Pete created a two-week onboarding plan to give the new hire clarity and confidence. Daily touchpoints ensured smooth integration, even without formal SOPs in place. This upfront structure accelerated productivity and built early trust.

Expanding the Team‍

After the success of the first accounting hire, InvestorBootz quickly added two more Flexscale team members:

• Executive Assistant to the CEO — with real estate background, quickly took over QC/QA of notarized documents, freeing the CEO for business development.
• Member Success Manager — strengthened community engagement and proactively resolved member issues.

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Results

Flexscale delivered measurable ROI across leadership efficiency, cost savings, and operational performance.

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30% of Executive Time Reclaimed‍

Before Flexscale, Pete (COO) was personally handling AR and AP tasks, taking up nearly a third of his day. The new accounting hire freed that time, allowing him to focus on scaling operations, refining SOPs, and driving strategy.
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“Once she came online, I could be the COO again, not the AR manager.”

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61% Cost Savings on Accounting‍

Hiring a U.S.-based senior accountant would have cost InvestorBootz an average of $85,000 per year. Through Flexscale, they filled the same role with an experienced international professional 39% less — a 61% savings without sacrificing quality.

CEO Time Redirected to Growth‍

The Executive Assistant hire not only managed scheduling but also took on QC/QA of notarized documents, a task previously handled by the CEO. This freed leadership to focus on growth initiatives, partnerships, and business development.
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“She freed up his time so he could focus on where to grow next.”

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Stronger Vendor & Member Experience‍

With AP/AR stabilized, vendors were paid accurately and on time — protecting critical relationships. At the same time, the new Member Success Manager created a direct feedback loop with InvestorBootz’s community, proactively resolving issues before they escalated.